Video Interview: Red Dragon Nutritional's Story, an Australian Brand

Transcript:- Hey Burners! We're here with the co-owner of the awesome brand Red Dragon Nutritional's Reece, thanks for coming all the way from Sydney to spend some time with us. So you're the co-owner, there's 3 other or there's 2 other owners

- [Reece] I am. Yeah there's Jarred who couldn't be with us today, he's back over East. He's the master formulator. And the there is Ryan, who is here with us today.

- Where is he? is he just going to stay down there? There he is!

- [Ryan] Whhaoooooo!

- You had too much pre workout.

- [Ryan] That suitcase was a bit clammy.

- Ryan is here! Can you hear Ryan? Can you talk?

- [Ryan] Hey everybody!

- Okay, is that working? Okay cool! All right. So lets talk about the story of Red Dragon Nutritionals. So its an awesome Australian brand. How long has it been around for?

- [Ryan] Whoa!

- [Reece] So the original product has been around for about 18 months to 2 years, but no one really knows about it until the last 6 months when we made some major changes. That was really when Ryan came on board and myself as well so Jarred the master formulator came up with it but he had a really great product but he didn't have any way to get it out to the market and that's where we came on board and really helped him grow that brand and that's what he seen, which is the product you have here today.

- Which I've just had this morning and I love it. So Ryan, this product here your tagline and it's on the sticker is; "make supplements great again". What does that mean?

- [Ryan] Look when we got into this, when I first started using supplements going into a supplement store was like walking into a lolly shop you know?

- Yes!

- [Ryan] I wanted to browse for hours, I wanted to read everything, I wanted to talk to the staff and as the years have gone on I feel like somethings have become a little more mainstream which is great but it's becoming a little bit less fun.

- Less fun? Yeah/

- [Reece] It was fun, it was exciting you looked forward to that monthly purchase

- When you walked in the store yeah!

- [Reese] You even go in 2 weeks prior to browse and see what you're going to pick up and get what was new

- Yeah.

- [Reece] So it was really really fun.

- [Ryan] It shouldn't be "ugh I've to go to the gym, I've to spend all this money on supplements" it should be infectious

- That's what some ..

- [Ryan] It should be something you can't fake, it should be amazing!

- And that's what I used to feel, back in the day before I owned any shops or anything like that. You'd walk in to the supp store and it was the best time of the month you know? Ou were going to buy a protein and a glutamine and a pre workout and you just loved it.

- {Ryan] Staff there .. Yeah and so that's what you're bringing back.

- [Ryan] Staff there always has great stories, or little tips, it was something that was constantly learning and improving and we want to bring that back to the original form.

- And I can see how you're doing it. So, not only do you have these cool little things. Like you have these stickers, you've got this dragon sticker right here which is really cool I love that one! You've got our wrist bands, but um just even the tubs you know? You've got um, textured layers, you've got some amazing formula, amazing taste but I was chating to you guys about air fresheners?

- [Both Reece And Ryan] Yeah, yeah.

- So you've even got air fresheners for cars>

- [Reece] Air fresheners that match the flavor of the tub so even after you've bought the product you're still going in to your car and you're smelling that and its there, its right there.

- And that is an amazing smelling product. Yeah, have a smell.

- [Ryan] Ugh!

- That's mango passion fruit and if that was in the car as an air freshener

- that's brilliant! So that's in the shape of the little dragon, hanging from the mirror, smells like this.

- [Ryan] And that's what we said, we said; "how can I, without being creepy, smell this the whole time while I'm driving?"

- Yeah its hard to hold and drive one handed, especially when you've got a manual

- [Ryan] Don't dragons breath and drive.

- [Reece] It's fun, so its building that community with the brand, where people see that and it doesn't have to say "Red Dragon", you just know you're apart of that group of people that are all doing the same thing, that are all enjoying their fitness, that are all getting improvements into their lifestyle and eing part of that community.

- [Ryan] We take our supplements serious. We take everything serious, but we do it with a smile.

- Yeah. So making supps fun again? Supps that work, supps that taste good. Awesome! Cool! Thanks for coming and sharing the brand story with us, what it's all about. What is next for Red Dragon?

- [Reece] So it has taken us a little while to do something new and that's because we wanted to build up a following for this Kings Que and off the back of this success of this product were going to be having new flavor roll out very soon

- Of Dragon's breath?

- [Reece] Of Dragon's breath, a fourth flavor. And in Spring, right in time for all your fat burning we've got a fat burnr coming out as well.

- Awesome! Cool!

- [Reece] So that'll be pretty good! And the flavors are going to be consistent, as delicious as this. This is going to be the bench mark for us now, so we're up to out 4th or 5th flavor vision to get it perfect 'cus we don't want to release anything unless it tastes his good 'cus this tastes like fruit juice and that's the consistency we want across the brand, otherwise we don't do it.

- Perfect! Cool! Well thanks for sharing what's the story behind Red Dragon Nutritionals and what's coming. And thanks for coming all the way from Sydney to chat with us, really appreciate it.

- [Ryan] Amazing! So fun!

- It's been fun. Thanks for coming Ryan, we got ya! Thanks for coming Reece and Jarred, hats off to you. Great job!

- Looks good

- [Ryan] tastes good.

- [Reece] Does the job.